Our Google Analytics training curriculum is a comprehensive lesson in getting the most out of one of the most powerful marketing analytics tools available today. From the basics of standard installation, setup and report interpretation – to advanced implementation utilizing Google’s Tag Manager and customized reporting – our GA training is constructed to give you the skills that you need to get the full value out of GA. We’ll help you tease out business insights and make a real impact on your business with GA.
Session 1 - Reporting and Campaign Tracking
Session 2 - Implementation and Customizations
Session 3 - Goal Tracking and Custom Reports
Session 4 - Goal Tracking and Custom Reports
As analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of www.GoogleAnalyticsTest.com and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.