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Google Analytics Core Skills

Mastering Google Analytics

Our Google Analytics training curriculum is a comprehensive lesson in getting the most out of one of the most powerful marketing analytics tools available today. From the basics of standard installation, setup and report interpretation – to advanced implementation utilizing Google’s Tag Manager and customized reporting – our GA training is constructed to give you the skills that you need to get the full value out of GA. We’ll help you tease out business insights and make a real impact on your business with GA.

What you will learn in EAU Google Analytics Training:

Session 1 - Reporting and Campaign Tracking

  • Behavior Reports: What Are My Visitors Doing?
  • Acquisitions Reports: Where Is My Traffic Coming From?Most Important Metrics
  • Advanced Table Filters
  • Graphical Displays of Underlying Data
  • Applying Secondary Dimensions to Tell a Better Story
  • Where Most of Your Email, Social, and Banner Traffic is Hiding
  • Campaign Tagging Strategies for Cleaner Attribution

Session 2 - Implementation and Customizations

  • Understanding a Pageview Hit
  • Google Tag Manager Basics
  • Benefits of Tag Management
  • Placing the Container Code
  • Adding Google Analytics to Google Tag Manager
  • Google Tag Manager Triggers, Variables, and Data Layer
  • Event Tracking for Video, Offsite Links, PDF Downloads, and Scrolling
  • Custom Dimensions to Extend your Dataset
  • Cross-Device Reporting

Session 3 - Goal Tracking and Custom Reports

  • Understanding Conversion Rate and Abandonment Rate
  • Aligning Your Analytics with Your KPIs
  • Defining Goals for Form Submission and Length of Engagement
  • Configuring Funnels to Identify Drop-Off
  • Basic and Enhanced Ecommerce Tracking
  • Custom Reports for Streamlined Metrics
  • Dashboards
  • Intelligence Alerts
  • Maintaining a Timeline with Annotations

Session 4 - Goal Tracking and Custom Reports

  • Account, Property, View Hierarchy
  • Clean and Subset Your Data with View Settings and Filters
  • Site Search Configuration and Insights
  • Consolidating Fragmented Page Reporting
  • Creating Multiple Views per Property: Main, Testing, Backup
  • Access Rights, Change History, and Garbage Can
  • Applying Segments to Amplify Trends
  • Analyzing by Audience Constituency
  • Relating Behaviors to Outcomes with Page and Event Segments


Your Instructor


Eric Fettman
Eric Fettman

As analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of www.GoogleAnalyticsTest.com and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!